Our team develops effective bespoke paid media strategies to reach your audience at every stage of the conversion path.
Our hands-on, granular approach to search, display, shopping, and video advertising ensures tangible results in line with your campaign objectives.
PPC Management Services
Search | Shopping | YouTube | Display
Investing in paid media campaigns enables you to reach customers that are interested in your product or service when they are searching for you and when they are actively engaged.
By utilising the paid tools and platforms available, you can push out the most relevant message to users based on their experience of your brand so far and at every touchpoint of their conversion path.
Our paid media team designs highly targeted strategies and campaigns using search ads, display ads, videos, and shopping listings, that will reach your KPIs. With extensive experience in crafting bespoke campaigns, our in-house paid media specialists pride themselves on taking a consistently granular approach – and it’s this hyper-focused way of structuring and executing highly successful campaigns, regardless of the products or services that are being targeted.
We are industry leaders in developing successful e-commerce and lead generation campaigns, and we work across multiple platforms, including Google, Bing, Amazon, Microsoft Ads, Taboola and AdRoll.
How we work
Paid Search (PPC) Management
Be discovered by those actively seeking your presence.
Paid search campaigns form the backbone of any strategic paid media approach. When expertly managed, pay-per-click (PPC) advertising campaigns on platforms like Google and Microsoft provide a direct avenue to connect with your audience precisely when they are actively seeking your products or services, particularly during crucial buying moments.
Our seasoned paid media specialists bring years of experience to the table, dedicated to crafting intricately themed PPC campaigns aligned with your website structure. Grounded in comprehensive keyword research, our approach ensures precise targeting of relevant search terms, leading users to the most fitting landing pages. This meticulous process guarantees that your ads attain the highest possible quality scores—a critical factor influencing the visibility, timing, and click-through rates (CTR) of your advertisements.
Our commitment extends to staying abreast of the latest developments in the ever-evolving pay-per-click landscape. Whether it's leveraging cutting-edge Google Ads features or adapting to algorithmic advancements, our PPC consultants tirelessly work to ensure optimal campaign performance. Your investment in paid search is thus geared towards supporting your digital marketing objectives seamlessly.
Shopping Ad Management
Gain remarkable visibility for your products.
With an impressive 80% surge in the number of merchants utilizing Google Shopping and an average of over 1 billion daily shopping sessions, it's evident that shopping campaigns play a pivotal role in any effective paid media strategy, particularly for product-based and eCommerce businesses.
Our adept paid media team specializes in the development, implementation, and management of seamless multiplatform e-commerce campaigns. We precisely position your products to meet your target audience where and when they are actively searching.
Taking a bespoke approach, we tailor our strategies for creating and optimizing your Shopping campaign. This approach is grounded in your marketing objectives, insights, competitive landscape, and a thorough analysis of your existing retail strategy and performance across various platforms. This ensures a finely tuned and effective campaign that aligns seamlessly with your overall business goals.
YouTube Ad Management
Be seen when everyone is watching.
Capture the attention of your audience during their most active moments through innovative YouTube advertising strategies. With a staggering 2 billion monthly users, YouTube offers unparalleled exposure and an extensive range of advertising options, making it the ultimate destination for ambitious brands keen on harnessing the potential of video marketing.
Our team of advertising experts specializes in crafting captivating video campaigns designed to target the right audience at every stage of the customer journey, all while achieving the following campaign objectives:
Expand Reach & Boost Awareness
We are dedicated to ensuring your brand, product, and message remain front and center in the minds of your target demographic.
Generate Interest & Consideration
We encourage consumers to interact with your content, fostering interest and consideration for your brand during pivotal decision-making moments.
Drive Online Sales & Encourage Action
By pinpointing your most motivated audiences during critical decision points, we develop seamless pathways for them to take significant, trackable actions.
Programmatic Display Management
The Google Display Network casts its net wide, connecting with 90% of Internet users globally as they traverse millions of websites, news portals, blogs, and Google-owned platforms like Gmail and YouTube.
Our display campaigns allow you to pinpoint relevant audiences based on an array of targeting options, including individuals' demographics, interests, browsing patterns, intentions, and online activities, all while they immerse themselves in their preferred online destinations.
Backed by extensive expertise in devising effective strategies utilizing diverse display formats across various platforms, our team possesses the proficiency to optimize this channel to its fullest potential. Whether we're deploying dynamic display ads, orchestrating remarketing initiatives, or integrating a blend of both, our aim remains consistent: to amplify your brand's visibility and captivate potential customers with compelling messaging, irrespective of their stage in the conversion journey.
Whenever feasible, we leverage first-party data to inform our display endeavors, and we diligently adapt our approaches to align with prevailing privacy regulations.